Understand that you are not in the business of consulting, you are in the business of marketing it.
Brief summary of show:
How do you create a 1-page marketing plan?
Is it possible to create a marketing strategy and plan that you will actually use and reference? And further, how do you change that plan as the world and industry evolves?
Joining me for this episode is Allan Dib, a serial entrepreneur, rebellious marketer and #1 bestselling author. His book The 1-Page Marketing Plan has been an international bestseller for the last four years. Allan helps businesses all over the world develop and improve their marketing capabilities using the 1-Page Marketing Plan (1PMP) framework.
In the past Allan has started, grown and successfully exited multiple businesses in various industries. Allan grew his previous business from startup to four years later being named by Business Review Weekly (BRW) as one of Australia’s fastest growing companies.
Allan gives listeners actionable tips on:
[1:30] What is marketing?
[3:10] Why Allan wrote the 1-page marketing plan
[5:05] How often you should be looking at your marketing plan and making adjustments
[7:00] Should your marketing plans change based on the economy?
[9:25] How to create a 1-page marketing plan
[19:10] How to implement and evaluate our marketing plan
[28:25] Awareness vs. action when it comes to marketing
[32:55] Finding optimal clients
[38:30] Delivering a world-class experience
[39:55] Allan’s book recommendation
Allan Dib's Book
From the publisher:
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