What I would love to see happen is more lawyers giving themselves permission to show their human side -- not only in the courtroom, but on social and digital, platforms too. That's what connects us, that's what allows us to build rapport.
Brief summary of show:
How do you build rapport on social media as a lawyer? It’s a balance between ‘sharing it all’ and building that know, like and trust factor.
In this episode, I speak with Mitch Jackson, one of the most well-known active trial lawyers on social media.
Mitch was a “2009 Orange County Trial Lawyer of the Year” and “2013 California Litigation Lawyer of the Year.”
We talk about:
• The importance of an exceptional client experience
• How showing who you are beyond being a lawyer builds that know, like and trust factor
• Tips to sharing your personality and interests online without feeling like you’re “overdoing” it
• Three tips to building rapport
Mitch Jackson's Book
From the publisher:
At its essence, marketing today is about answering one question: How can we be heard?
How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough, not nearly enough. Even being “great” is insufficient in the face of overwhelming competition redefining the limits of excellence every day. From the best-selling author of KNOWN and Marketing Rebellion comes a practical guidebook built for the modern world.
Cumulative Advantage by Mark Schaefer
Calculator for discovering your marketing budget