We don't have a huge following, it's more about connecting with people who are going to bring you a return on business.
Brief summary of show:
In this episode, I speak with Shermin Lakha, the Managing Attorney and CEO of LVLUP Legal, a boutique female-owned virtual law firm dedicated to empowering underrepresented startups, businesses, and entrepreneurs to “level up” and make smart legal decisions.
Shermin started LVLUP Legal with the goal to modernize the legal field by creating an open level of communication. What sets her apart is her philosophy to build long-term relationships with her clients as a trusted legal advisor, and become an integral part of building their success.
We talk a lot about how she built her brand and company with virtually no overhead, and without spending any money on digital advertising.
Shermin gives listeners actionable tips on:
• How to get engagement on social media
• Tips for creating content that converts on Instagram and TikTok
• Why TikTok is an ideal platform for lawyers
• Tips to make content creation not as overwhelming
Since launching her practice, she has worked with a variety of clients ranging from digital companies, tech startups, restaurants, beauty and fashion brands, artists, event planners, and marketing companies.
Shermin Lakha's Book
From the publisher:
God is Me has been written as a collection of notes and reflections, so unlike a traditional book structure, there is no beginning, middle or end.
6.02 billion people all over the world believe in God in some form. Probably more if you were to refer to God as a synonym for Universe, angels, source, infinite intelligence, energy, cosmos or whatever truth aligns with you, which is what I do in God is Me. God is Me, is a reflective piece of writing based on the concept of enlightenment through self-reflection. The realisation that in fact I may not be God, but God is me. And once I become self-aware, that is, aware that I possess the same unlimited power that God does, and that power lives within me, within all of us, and the only thing that I need to do to access that power is to align with my own well-being, my own joy, I am finally free. Free to live intentionally instead of by default.
God is Me by Grigoria Kritsotelis
Resources for Social Media Engagement