People are visual learners. If you see it, you're 65% more likely to to recall it.
Brief summary of show:
In this episode, I sit down with Rob Eyler, a Christian, father and business leader who loves to improve the status quo by leading teams of dedicated people to service above self.
Currently serving as the CEO and Founder of Capturely, Rob is focused on helping businesses grow with on-demand professional photography and video services. Rob has much success growing companies, and took his previous business from $9M to over $100M using various marketing tactics, as well as lead-generation.
Listen in as we discuss Capturely’s most recent case study for a law firm client who increased their online lead conversion by 296% and decreased their website traffic bounce rate by 73% from Aug 20 to Aug 21.
Rob gives listeners actionable tips on:
• How to elevate your company’s website with quality photo and video content
• The type of content you can get out of a branding photo and video shoot
• Using branded photos and videos to increase leads via your website
• How to go from a stock photo only website, to a website with your own photos, even if you’re on a tighter budget
• Why we need to think about marketing differently
Experience has taught Rob to put people over everything, respect process, begin with the end in mind, and if it is not measured, then it does not grow. Rob has a BS in finance from the IU Kelley School of Business and his MBA from the University of Notre Dame.
Rob Eyler's Book
From the publisher:
Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas and has the courage to develop that potential.
When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work.
But daring leadership in a culture that’s defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start.
Dare to Lead by Brene Brown
Roundup of Video Statistics for websites