If there's a spot in your Google Business Profile, fill it with something. A lot of people think it's irrelevant, but you'd be shocked at many people leave it blank.
Brief summary of show:
Google ads, Facebook ads, pay per click, TikTok, Instagram, LinkedIn – the list goes on.
In an ever-changing digital landscape, how do you know which tactic is right for you and your firm?
A key takeaway from this episode is that sometimes the old school marketing techniques still work, and this is what we’re talking about with Shreya Banerjee and Paul Counts: How to get free traffic from Google.
Shreya and Paul are Co-Founders of Marketing Counts, serial entrepreneurs, Tech Startup Founders, and advisors to the influencers. They are teachers at heart who have a passion for helping entrepreneurs and students alike grasp proven marketing concepts.
We talk about:
- Why your firm should have a Google Business Account
- How a Google Business Account keeps your content top of mind
- Tips to get better reviews
- What to put on your Google Business account to keep it updated with minimal effort
- Why consistency matters and how it can be game-changing for your firm
Shreya Banerjee's Book
From the publisher:
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
The Lean Startup by Eric Ries
Calculator for discovering your marketing budget