It's okay not to convert 100% of your visitors, because 100% of your visitors contacting you will bankrupt your business. Period.
Brief summary of show:
How do you double your website revenue? There are so many different strategies, and this week, we’re talking about a new concept called The Rule of 26.
Joining me for this conversation is Michael Buzinski, President & CMO of Buzzworthy Website Marketing.
Michael is a lifelong entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. Buzz, as most call him, has simplified digital marketing success with The Rule of 26 and is on a mission to double the website revenue of service-centric businesses across America.
We talk about:
- What’s the rule of 26?
- How to increase your conversion rate
- Three ways to increase the value of a client
- Tips to run a profitable firm
Michael Buzinski's Book
From the publisher:
Conventional accounting uses the logical (albeit, flawed) formula: sales – expenses = profit. The problem is, businesses are run by humans, and humans aren’t always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales – Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows.
Using Michalowicz’s Profit First system, readers will learn that:
Following four simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
A small, profitable business can be worth much more than a large business surviving on its top line.
Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.
With dozens of case studies, practical step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing road map for any entrepreneur to make money they always dreamed of.
Profit First by Mike Michalowicz
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