You have to look at where you are today and not really worry too much about what everyone else is doing. Focus in on how it's going to be beneficial to your firm, because ultimately that's what matters.
Brief summary of show:
How do you avoid social media overwhelm? How do you turn your social media audience into a real community?
We’re discussing the power of social media for your firm in this episode.
Joining me is Andréa Jones, who has built an online business committed to empowering businesses to utilize the power of social media in a positive and impactful way, without being overwhelmed and drained by it.
With over 7 years experience in the game, Andréa hosts the acclaimed podcast, the Savvy Social Podcast, leads a team providing done-for-you service inside of her marketing agency that was named a Top Digital Marketing Agency in 2021, and serves over 200 students in her membership, the Savvy Social School.
We talk about:
• [1:35] Where Andréa begins when clients come to her with overwhelm
• [4:15] Where to start with your social media ‘why’
• [8:40] How much time to spend on creating content, checking in with your social media, and being active online
• [13:45] The benefits of outsourcing your social media content creation
• [16:40] The ROI when it comes to social media
• [18:00] Andréa’s book recommendation
Illana Raia's Book
From the publisher:
Fran Hauser, best-selling author of The Myth of the Nice Girl, follows up with a workbook for women who want to get more out of their careers. Embrace the Work, Love Your Career combines accessible advice, time-tested strategies, creative prompts, and thoughtful exercises into one holistic resource.
Stemming from years of experience in senior leadership at Time Inc.’s People, InStyle and Entertainment Weekly as well as AOL and Coca-Cola Enterprises, Hauser centers her career guidance around six main actions:
- Fall in love with your career
- Design your career action plan
- Create time and space
- Know your value
- Build your dream team
- Reflect and reset
Each chapter starts with practical advice and includes prompts and exercises to help readers create their own personal career action plans. Palate-cleansing meditations and coloring breaks conclude each chapter, offering chances for calming reflection. Through simple, inspiring, and actionable tools, Embrace the Work, Love Your Career teaches women to be empowered to focus on the things that truly matter, set boundaries and, ultimately, realize their full potential.
Embrace the Work, Love Your Career by Fran Hauser
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