Think about what you really want to be quoted on and what you want to be an expert on.
Brief summary of show:
How can lawyers get interviewed in the media?
What are the secret tips to landing incredible media features, becoming a recurring guest expert, and becoming the go-to source in your area of law?
Joining me for this conversation is Robyn Stevens, PR expert.
After fifteen years working as a television reporter and meteorologist in Philadelphia, Robyn Stevens’ experience in the media industry enables her to obtain major media placements for her clients. Robyn creates highly innovative media and marketing strategies that dramatically raise brand awareness and value.
We talk about:
• [2:00] How to start getting media features
• [4:30] Tips for aligning your message at the right time
• [6:00] TV vs. print media coverage
• [7:50] Pitching tips
• [11:10] How to start making media connections
• [14:30] Being a recurring guest expert or contributor vs. landing multiple features
• [16:30] Secret tips to get media appearances
• [20:25] How to differentiate yourself from your competition
• [23:00] Robyn’s book recommendation
Robyn Stevens' Book
From the publisher:
Alice in Wonderland is an 1865 novel by English author Lewis Carroll. It tells of a young girl named Alice, who falls through a rabbit hole into a subterranean fantasy world populated by peculiar, anthropomorphic creatures. It is considered to be one of the best examples of the literary nonsense genre. The tale plays with logic, giving the story lasting popularity with adults as well as with children.
One of the best-known and most popular works of English-language fiction, its narrative, structure, characters and imagery have been enormously influential in popular culture and literature, especially in the fantasy genre. The work has never been out of print and has been translated into at least 97 languages. Its ongoing legacy encompasses many adaptations for stage, screen, radio, art, ballet, theme parks, board games and video
Alice in Wonderland by Lewis Carroll
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