The beauty with live streaming is that it's real, it's raw and it's authentic.
Brief summary of show:
How can lawyers build communities with live streaming?
Do you have a live streaming strategy as part of your marketing plan? What’s the value of showing up live, and how does it translate into paying clients?
This is what we’re covering in this episode.
Stephanie Liu is the founder of Captivate on Command® and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a Master Neuro Linguistic Programming (NLP) Practitioner, Trainer, and ad agency veteran, Stephanie combines her marketing experience to help individuals communicate with confidence so they can ignite their ideas and be brilliant for prospects and customers alike. Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.
Stephanie is the host of Lights, Camera, Live, and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more. Stephanie is the co-author of the forthcoming book, The Ultimate Guide to Social Media, due out on bookshelves in August 2020 by Entrepreneur Press. She lives in San Diego, CA.
We talk about:
[1:05] The power of live streaming
[3:10] Why live streaming is ultimately about connection
[4:10] How to know who you’re talking to in a live
[7:25] Which platforms are best for live streaming
[12:30] What to do if the audience doesn’t engage in your live
[16:30] How live streams can translate into clients and income
[21:40] Stephanie’s book recommendation
[25:00] The biggest takeaway when it comes to live streaming
Stephanie Liu's Book
From the publisher:
Whether you are a newcomer or a seasoned professional, Presenting Magically will provide you with masterful tips and techniques to transform your presenting skills. Uncovering the secrets, beliefs and attitudes of the world’s top presenters, this book will teach you to: * Connect with your audience * Structure your language * Handle hecklers * Use metaphor * Own the stage. Structured presentations to fit everyone’s learning style.
Presenting Magically by Tad James
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