Tom Shapiro
CEO of Stratabeat
Tom is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, content marketing, web design, account-based marketing (ABM), and conversion optimization. Through his career, Shapiro’s clients have included Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G.
Connect with Tom:
Being creative does not mean being silly.
Being creative means thinking outside the box and surprising people with the way you're presenting information.
Tom Shapiro
Episode 057
Show Notes
Brief summary of show:
How can law firms rethink lead generation?
What are the changes and tweaks you can make to your current strategy?
Tom Shapiro joins me for a conversation about creating a lead generation strategy that works for your business.
Tom is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, content marketing, web design, account-based marketing (ABM), and conversion optimization. Through his career, Shapiro’s clients have included Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G.
Previously, Shapiro was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to 700+. With a passion for neuroscience and behavioral science, Shapiro’s insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, and MarketingProfs. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.
Steve gives listeners actionable tips on:
[4:50] How to think about lead generation differently
[8:05] How to be creative with your message
[16:45] Lateral thinking vs. logical thinking
[22:30] Tips for SEO as it relates to lead generation
[25:35] The importance of persona research
[29:25] Tom’s book recommendation
Tom Shapiro's Book
From the publisher:
Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent.
Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides behavior toward a desired action.
Impossible to Ignore by Carmen Simon
how to network in 2021
