It blows my mind when lawyers don't see the value in creating an email marketing list.
Brief summary of show:
How can a law firm grow with systems? Which systems are necessary when it comes to scaling your business?
Joining me for this conversation is Mitch Beinhaker, who explains why lawyers should consider setting up systems within their firms, and how to do so in a way that is sustainable and supports their reputation and continued growth.
Mitch gives listeners actionable tips on:
[1:25] The role systems play in marketing
[3:45] Why not having systems can damage your reputation
[5:20] Examples of systems you can create within your firm
[10:45] The elements of email marketing
[15:50] The basics when it comes to setting up automations and systems
[20:15] Mitch’s book review
[23:30] How to set up an email funnel campaign
[31:30] One thing Mitch knows works when it comes to marketing and automation
Mitch Beinhaker's Book
From the publisher:
Your Best Prospects Are Referred Prospects!
Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden rule in business—putting the relationship with your customer first, rather than just making the sale.
This second edition adds a technique for creating a profile of your ideal customer and explains how to reach the tipping point on online reviews and testimonials so you can expand your business 24/7. Your customers, colleagues, and friends already know every new contact you will ever need to succeed. When you apply Tim Templeton’s system, they will naturally refer those potential new customers to you.