Have a mission driven purpose, leave a legacy. You can only do that with accumulation of knowledge, wisdom, and skillset, because that is the true currency.
Brief summary of show:
How are lead generation and personal branding the same? Did you know they go hand in hand?
Your personal brand amplifies you lead generation strategy, and helps to build credibility around the ‘know, like and trust’ factor your prospective clients are looking for.
Joining me for this conversation is Mary Henderson.
Mary is an internationally recognised Personal Branding & Online Business Specialist. Mary helps Industry Experts systemise, digitalise and commercialise their knowledge, wisdom and skills into a scalable & profitable online business and a brand so they become an authority in their niche or industry. Mary has 20+ years of experience building 7 & 8 figure businesses & building high-performance sales teams in the IT sector and 15 years delivering online solutions for large and small businesses. She has been featured in many publications and is regarded as a thought leader in the digital sector.
We talk about:
• [1:40] What personal branding is
• [4:20] How to convert a job description into a persona
• [10:20] How brand personas relate to lead generation
• [16:40] Integrating a lead generation strategy
• [23:30] Staying aligned to your values and mission
• [25:35] Mary’s book recommendation
• [27:10] Biggest takeaways from this conversation
Mary Henderson's Book
From the publisher:
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdini’s Principles of Persuasion:
- Commitment and Consistency
- Social Proof
- Unity, the newest principle for this edition
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.
Influence by Robert Cialdini
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