Ross McDaniel's Book
From the publisher:
You’ve seen the ads: Squatty Potty, Chatbooks, Purple, Poo~Pourri, FiberFix, Lumē Deodorant, (and more). You’ve laughed along with millions of others. And you’ve learned new euphemisms for poop, which can come in handy if you’re ever apparated back to junior high. But who creates all these ads? Glad you asked. It’s Harmon Brothers. From Poop to Gold takes you behind the scenes of some of the most successful video ads in internet history—and the lessons learned along the way. A stunning number of hilarious videos that have “gone viral”—and which have also managed to sell huge quantities of product (think of Squatty Potty’s pooping unicorn as just one example)—have one thing in common: they were created by this small group of people from a small-ish town in Provo, Utah. With awards from AdAge, Unruly, ADWEEK, and a WEBBY for Best Writing, Harmon Brothers—and their revolutionary model—transform poop into gold, and can do the same for you and your company. Originally more of a history of Harmon Brothers, From Poop to Gold changed in form as it changed its author, Chris Jones. He began to see dozens of applications of the Harmon Brother’s business model, and ways From Poop to Gold could potentially be much more than just a recitation of facts. Author Chris Jones pulls back the curtain and reveals the behind-the-scenes magic including their innovative business model, one of the biggest secrets behind their success. American business is often dysfunctional, a clear contrast to the often chaotic but always collegial—and successful—model at Harmon Brothers. More, the HB system both treats its employees like adults and allows them to behave like human beings, unique and powerful in their own ways. It was a story that needed telling.