The biggest mistake marketers make, especially when it comes to email marketing, is that they stop marketing at the point of purchase.
Brief summary of show:
In this episode, Jeff Felton discusses his expertise in using email marketing to retain existing clients and attract new ones. He warns against a referral-only marketing strategy, advocating instead for a more comprehensive approach.
To enhance client relations and build a positive reputation, Jeff proposes using newsletters, regular content creation and capitalizing on trust, generosity, and a human-focused brand strategy. He also underscores the importance of positioning oneself as a thought leader in their respective market.
Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has worked with 40+ brands, written thousands of marketing emails and written hundreds of web pages.
Jeff gives listeners actionable tips on:
[1:50] Building your entire firm on referrals
[3:40] Jeff’s experience creating his business
[4:50] Pushing through valleys of your business
[7:40] Repositioning and creating your niche offer
[13:15] Where to start your content system
[15:30] Why a blog is not a place to assume your clients are spending their time
[20:25] Giving away the sauce
[24:35] Building trust with your clients
[30:30] The ‘attract’ piece of the puzzle
[35:35] How to start a conversation around a blog post
[40:00] Long term nurturing
[42:25] An example of a newsletter campaign
[48:10] Leveraging quizzes
[49:30] Jeff’s book review
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Jeff Felten's Book
From the publisher:
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: • How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. • Why businesses must be built on human impressions instead of advertising impressions. • The five constant human truths at the heart of successful marketing strategy. • Why customer loyalty is dying and what you need to do about it right now.•How to help your best customers do the marketing for you. • Actionable steps to provide an immediate course-correction for businesses of any size. Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth. The Marketing Rebellion is knocking at your door. Are you ready?