Do Backlinks Still Matter in 2024? A Fresh Look for Law Firms with Bennett Heyn

Bennett Heyn

Founder of Backlinker.ai

Bennett Heyn is an experienced entrepreneur and side hustler. He is from Cincinnati and attended Ohio State University. Upon graduation, he joined Adobe is San Francisco and started an SEO agency.

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just be vulnurable on social media. be real and it will pay off.

Bennett Heyn

Episode 129

Show Notes

Brief summary of show:

In this episode, Bennett Hein, the founder of Backlinks.ai, discusses the role and impact of backlinks in driving organic traffic, enhancing domain authority, and improving website ranking.


He explains the importance of quality over quantity, automating outreach using AI, and the potential pitfalls of pursuing low-quality backlinks. The discussion also highlights tactics like reporter outreach, using platforms like HARO and Featured, as well as the value of legitimately earned backlinks from reputable sources like Forbes and CNN.


Bennett Heyn is an experienced entrepreneur and side hustler. He is from Cincinnati and attended Ohio State University. Upon graduation, he joined Adobe in San Francisco and started an SEO agency.

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Bennett Heyn gives listeners actionable tips on:

0:00 Intro
2:48 What domain authorities are
03:42 Example of how your domain authority could go down
05:15 How you damage your domain authority
09:37 Leveraging HARO
14:25 Strategies to get quality backlinks
18:20 Do backlinks matter
20:01 What makes a good backlink
20:29 Should you have backlinks to things with a lower DR than you
21:10 Book Review
22:15 One big takeaway

How to Win Friends and Influence People by Dale Carnegie

Bennett Heyn's Book

In the book review segment of this episode, we’re honored to have Bennett Heyn share his top pick for our Thought Leaders Library. Bennett recommends “How to Win Friends and Influence People” by Dale Carnegie, a timeless classic that has empowered countless individuals to achieve personal and professional success. Carnegie’s insightful principles on human relations have not only stood the test of time but continue to be incredibly relevant, especially in the competitive field of law. 

 

This book offers invaluable lessons on effective communication, the art of persuasion, and the power of genuine connections, making it a must-read for anyone looking to enhance their influence and impact in both their personal and professional lives. Bennett’s endorsement of this seminal work underscores its significance and potential to guide lawyers and law firm leaders in building stronger, more positive relationships with clients, colleagues, and the community at large.

From the publisher:

You can go after the job you want—and get it!

You can take the job you have—and improve it!

You can take any situation—and make it work for you!

Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:

-Six ways to make people like you

-Twelve ways to win people to your way of thinking

-Nine ways to change people without arousing resentment

And much more! Achieve your maximum potential—a must-read for the twenty-first century with more than 15 million copies sold!

How to Win Friends and Influence People by Dale Carnegie