Jason Rutel
Founder of Creative Nomads
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You can get leads off of Instagram, Facebook, or LinkedIn, it's just a matter of finding that right mix.
Jason Rutel
Episode 100
Show Notes
Brief summary of show:
In this episode, Jason Rutel joins me to discuss how you can build deeper trust and credibility through website design.
Jason Rutel, a passionate storyteller and missions advocate, founded Creative Nomads in 2019 to help global missions organizations enhance donor engagement and retention through impactful communication. With a strong background in the church and Christian entertainment industry, Jason previously worked as a traveling production manager and media director for renowned comedian Michael Jr.
His passion for missions has led him to collaborate with organizations in Laos, Cambodia, Thailand, Vietnam, Nepal, Guatemala, the United Kingdom, and Papua New Guinea. Jason holds a Bachelor’s degree in Communications, with a minor in Intercultural Studies, from Southwestern Assemblies of God in Waxahachie, Texas.
As the driving force behind Creative Nomads, Jason leverages his expertise in web design, videography, and branding to empower mission-focused organizations to communicate their message and champion their cause effectively.
Jason gives listeners actionable tips on:
• [4:15] Recommendations to get through sales conversations without feeling salesy
• [6:25] Where storytelling comes in on your website
• [9:15] Breaking down what goes on to a website homepage
• [13:35] How to get your visitor to move through your website in a trusting way
• [15:20] Tips to convey your expertise
• [16:40] Strategically using testimonials on your website
• [19:00] How to deal with negative reviews
• [20:45] Red flags that betray customer trust
• [28:50] How your navigation bar should look
• [34:05] Jason’s book review
• [36:25] One big takeaway from this episode
Jason Rutel's Book
From the publisher:
This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.
Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:
- The three stages of customer relationships.
- How to create and implement the one marketing plan you will never regret.
- How to develop a sales funnel that attracts the right customers to your business.
- The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.
- The keys to wireframing a website that commands attention and generates conversions.
The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.
