You can get leads off of Instagram, Facebook, or LinkedIn, it's just a matter of finding that right mix.
Brief summary of show:
In this episode, Marcus Ohanesian joins me to teach lawyers and law firms how to reduce the visual strain of cluttered websites.
Meet Marcus, the proud owner of Perfect Evolution, a seasoned branding and web designer who’s equally passionate about sipping craft beer, savoring coffee, and relishing sandwiches. With extensive experience in the realm of visual design and project management, Marcus specializes in crafting polished, captivating, and informative design journeys tailored for small enterprises.
Marcus possesses the unique skill of transforming your ideas into reality, working in close partnership with you to encapsulate your distinct visual identity. Every project undertaken by Perfect Evolution reflects the culmination of Marcus’s creative prowess and technical finesse, honed over two decades of immersion in the world of visual marketing.
This rich experience empowers their clients to shine through arresting design, garnering attention from a wider audience of potential customers.
Marcus gives listeners actionable tips on:
[2:25] Biggest problem visually that people do with their website
[6:10] What is the happening in the mind of the user when you overload your website
[8:45] How to communicate with your customer without overly using legal jargon
[12:40] Directing a conversation with an overwhelmed potential client that may not understand legal terms
[15:50] Website design best practices
[18:00] Developing baseline analytics
[19:55] Tips for evaluating your website
[22:40] Problematic aspects on a website
[25:00] Why ‘white space’ is so important
[30:15] Tips for branding your website, including logos and fonts
[36:45] How branding impacts website conversions
[38:10] Tracking clicks, CTAS, and understanding where traffic comes from
[42:50] Marcus’ book review
[47:35] One key takeaway from this episode
Ready to improve your website’s design? Discover our comprehensive Website Design Services, where we specialize in optimizing your digital platform for unparalleled efficiency. For a deeper dive, explore a treasure trove of insightful posts and valuable information in our News section here. Uncover essential tips, trends, and strategies that will keep you at the forefront of website design. Elevate your client’s online journey with us today!
Marcus Ohanesian's Book
From the publisher:
You’ve heard how story is the latest-and-greatest business tool and that storytelling can do everything, from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell and how do you tell them?
Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.
Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:
the Value Story, to convince customers they need what you provide;
the Founder Story, to persuade investors and customers your organization is worth the investment;
the Purpose Story, to align and inspire your employees and internal customers; and
the Customer Story, to allow those who use your product or service to share their authentic experiences with others.
Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.
Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?