How to manage your brand on Google with Jason Barnard
This week on the podcast we discuss: How to manage your brand on Google with Jason Barnard About our guest: Jason Barnard is the founder and CEO of Kalicube. He is also an author and
Build Your Brand By Sharing Knowledge
There is a surprising number of attorneys who tend to be a bit hesitant to provide legal information or knowledge online, because they’re afraid they’ll lose business by doing so. However, in reality, the opposite
Your Logo Is Not Your Brand, It’s Just a Snapshot
There’s a lot more to branding than just having a high-quality logo. That’s not to say your logo isn’t important—it’s good to invest the necessary time and resources into creating a logo that properly displays
The Importance of Finding Your Brand Personality
Every type of business needs to develop its own unique brand personality, including law firms. This is the personality you exude in all of your advertising and communications. What tone do you take? What imagery
5 Tips to Make Your Brand Stand Out from the Crowd
An overview of a few simple measures you can implement to more clearly define your brand and set it apart from other firms in your region and practice area.
What Are You Known For? Positioning Your Firm for Success
Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?
Building a Trusted Brand: Why Visuals Mean Everything
Creating a trusted brand for your firm will lend you credibility, make your firm and your services memorable and set the tone for every interaction you have, whether with clients, other attorneys, court staff and judges.
The first thing that your branding will do for you is to lend your firm credibility—if you choose the right type.
Why Now is the Best Time to Refresh Your Legal Brand
Amidst the economic turmoil and other devastating consequences of COVID-19, there is one key thing law firms can do to stay relevant: rebrand. Changing your firm’s branding now is the right time to elevate your brand, elevate your firm and show your clients that you’re still committed to giving them what they need, even in a rapidly changing global environment.
Why Your Law Firm Should Have a Logo
Logos remind customers of your best attributes, and contribute to the growth of your firm through branding, recognition, and consistency of visual messages.
Why Logo and Website Redesigns Should Happen At the Same Time
Your logo and your website design should always flow together as visual representations of your brand identity. Therefore, if you plan to redesign one, it only makes sense that you redesign the other at the
What You Need to Know About Website Updates and Maintenance
There are lots of factors that play a role in your website maintenance. If you’re not a professional web developer, all of the tricks of the trades may be difficult to take care of yourself. Website maintenance is too important to try to do it yourself.
5 Popular Logo Designs that Are Truly Remarkable
A logo is more than just an image—it is a brand identifier, and in many cases acts as people’s first introduction to a brand. It is extremely important to create a great first impression.
