A lawyer’s reputation extends far beyond firm prestige or word-of-mouth referrals. The way clients seek legal representation has fundamentally changed – they now research, engage and make decisions online before ever picking up the phone.
A clear, consistent brand message is essential to connecting with your target audience. A poorly defined brand message can confuse clients, leading them to seek services from one of your competitors. When all your branding
With today’s competitive legal market, turning clients into loyal advocates for your law firm is crucial. While delivering exceptional legal services is the foundation, cultivating client loyalty requires strategic efforts beyond the courtroom. While bringing
Have you ever wondered what makes consumers want to purchase one brand over another? The answer is brand equity. Brand equity is essential in building a successful law firm. A strong brand is more than
This week on the podcast we discuss: Is Your Brand Strategy Aligned with SEO? with Alison K About our guest: Alison K supports brands putting good into the world with marketing consulting and training. She
This week on the podcast we discuss: How Can Bold Branding Supercharge Your Client Reviews? with Tonya Eberhart About The Episode: Welcome to a brand-new episode of Counsel Cast! Today, we’re diving deep into the
In the fast-paced digital age, where consumers make decisions at the click of a button, the importance of having reviews on your website cannot be overstated. Reviews are a powerful tool that can influence potential
The COVID-19 pandemic has left no industry untouched, reshaping the way businesses and organizations operate across the globe. In these challenging times, the legal industry, in particular, has had to adapt swiftly to continue serving
When it comes to marketing your law firm, creating a strong brand identity is crucial. A well-executed visual brand can help establish credibility, build client trust, and differentiate your firm from competitors. However, creating a
This week on the podcast we discuss: Is your brand premium or commodity? with Johanna White About our guest: Johanna White is an award-winning graphic designer and visual branding strategist who designs premium brand identities
This week on the podcast we discuss: What everyone gets wrong about personal branding with Chris Gensheer About our guest: Chris Genseer is a personal brand growth and content strategist who helps busy professionals go
Your logo is essential to branding your law firm and must accurately represent your brand. Whether designing a new logo or updating an old one, knowing where to begin can feel overwhelming. When you write
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