Paul Counts and Shreya Banerjee
Co-Founders of Marketing Counts
Shreya and Paul are Co-Founders of Marketing Counts, serial entrepreneurs, Tech Startup Founders, and advisors to the influencers. They are teachers at heart who have a passion for helping entrepreneurs and students alike grasp proven marketing concepts.
Connect with Paul and Shreya:
People connect with people. So you still have to add in the human touch to AI.
Paul Counts
Episode 139
Show Notes
Brief summary of show:
Google ads, Facebook ads, pay per click, TikTok, Instagram, LinkedIn – the list goes on.
In an ever-changing digital landscape, how do you know which tactic is right for you and your firm?
A key takeaway from this episode is that sometimes the old school marketing techniques still work, and this is what we’re talking about with Shreya Banerjee and Paul Counts: How to get free traffic from Google.
Shreya and Paul are Co-Founders of Marketing Counts, serial entrepreneurs, Tech Startup Founders, and advisors to the influencers. They are teachers at heart who have a passion for helping entrepreneurs and students alike grasp proven marketing concepts.
Find answers and more on our website,
For exclusive content and in-depth resources
Paul Counts and Shreya Banerjee gives listeners actionable tips on:
00:00 Intro
01:33 Understanding Social SEO
02:52 Evolution of Social Media and SEO
05:49 AI and Social Media Search
06:47 Finding the Right Keywords
08:41 Common Mistakes in Social SEO
08:58 Importance of Human Touch in SEO
11:29 Conversion Rate and Sales Optimization (CRSO)
15:32 Effective Website Strategies
23:27 Call to Action and User Engagement
25:05 Book Recommendation and Final Thoughts
28:51 One Big Takeaway
Paul Counts' Book
Introducing the latest addition to our Thought Leaders Library: “The Ultimate Sales Letter” by Dan Kennedy! This insightful pick comes from none other than Paul Counts, our guest expert on the upcoming episode of Counsel Cast.
“The Ultimate Sales Letter” is a must-read for anyone looking to master the art of persuasive writing. Dan Kennedy, a renowned marketing strategist, provides step-by-step guidance on crafting compelling sales letters that drive results. Whether you’re a seasoned marketer or new to the field, this book offers valuable techniques to elevate your copywriting skills and boost your conversions.
From the publisher:
n the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don’t. And he shows how to write copy that any business can use.
Among other things, he provides:
- Completely updated text and examples
- Great headline formulas
- New exercises to spark creativity
- The best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
