Traffic's not your problem. The majority of people have plenty of traffic. The problem is their website's not converting them.
Brief summary of show:
In this episode, Matthew Stafford joins me to talk about SEO, and we dig deep to uncover how it works beyond traffic.
Matthew Stafford is the CEO and Owner of Build Grow Scale and the mad scientist behind the data and development of BGS’s Revenue Optimization TM system. He has a keen eye for impediments in the customer journey, is excellent at interpreting data to find diamonds in the rough, and can see things from a business owner’s perspective, having run his own companies for the past 27 years.
Although he won’t tell you himself, he is known as the top Shopify optimization expert in the game, with nearly a billion dollars worth of data over the last ten years alone. He spends a ton of time turning people away. But we are excited to have him here to share the wins and, more importantly, some of the losses from all this data.
Matthew gives listeners actionable tips on:
[2:05] The most important metrics to pay attention to
[4:20] How to streamline your website for better conversions without expending extra energy
[9:30] Tips to optimize your call to action buttons
[12:20] What to track and pay attention to in terms of analytics
[16:40] Prioritizing optimization
[18:40] How local search plays into higher conversion rates
[26:50] SEO know, like and trust factors
[28:30] Creating your authentic voice and personality with AI
[30:55] Matthew’s book recommendation
[33:35] One big takeaway from this episode
[35:20] Optimizing your website for mobile
Matthew Stafford's Book
From the publisher:
Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth.
Dan Sullivan, the world’s leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
10X is not the outcome; it’s a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10X possible, you must focus on expanding what Dan defines as your four most important freedoms—time, money, relationship, and purpose. As your time becomes 10X more valuable, you increasingly multiply the money you earn both in terms of amount and profitable satisfaction. As money becomes a tool you can increasingly access with greater ease, you will engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10X more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10X more lasting and positive for everyone involved. You will be impressed by what your life has become, and the meaning and impact you’re having.