Mandy Hoskinson
Digital Marketing Strategist & Consultant at By Aries
Mandy Hoskinson owns Zolay, a social media agency that gives away 20% of their work for free. Additionally, she is the President of the Social Media Club of Los Angeles, avid traveler and overall lover of all things tech and art.
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Don't track your KPIs weekly. It's like checking your stocks every day.
Mandy Hoskinson
Episode 109
Show Notes
Brief summary of show:
In this episode, Mandy Hoskinson joins me to talk about different social media platforms and how to leverage them to connect deeply with your audience.
Mandy Hoskinson owns Zolay, a social media agency that gives away 20% of their work for free. Additionally, she is the President of the Social Media Club of Los Angeles, avid traveler and overall lover of all things tech and art.
Mandy gives listeners actionable tips on:
[0:00] Intro
[2:00] Finding where your audience is
[3:40] How do you figure out where your audience is most present and comfortable
[7:30] Turning audience data into a strategy and action plan
[18:10] How to determine if social media is what will help your business
[24:30] Your audience is looking for honesty from you
[27:00] Captioning your videos and youtube shorts
[36:10] Mandy’s book review
[43:00] One key takeaway from this episode
Mandy Hoskinson's Book
From the publisher:
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
- Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
- Position a follower so that it can occupy a niche not claimed by the leader
- Avoid letting a second product ride on the coattails of an established one.
Positioning also shows you how to:
- Use leading ad agency techniques to capture the biggest market share and become a household name
- Build your strategy around your competition’s weaknesses
- Reposition a strong competitor and create a weak spot
- Use your present position to its best advantage
- Choose the best name for your product
- Determine when-and why-less is more
- Analyze recent trends that affect your positioning.
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
