Everybody knows that you have to bring in cases if you want to move up the ladder in a law firm.
Brief summary of show:
In this episode, we’re doing something a little different. Daniel Callahan joins me to discuss a case study in marketing mastery, and shares his best tips of what to do (and what not to do) that he has learned over the years.
Daniel Callahan is the owner of Callahan Consulting Group LLC and the former President and Managing Partner of California’s Premier Litigation Firm, Callahan & Blaine, headquartered in Santa Ana California.
Throughout his career, Daniel J. Callahan has always been known as one of the top trial attorneys in California. His notable jury verdicts included a $934,000,000 jury verdict obtained after a three-month jury trial in a complex business dispute entitled Beckman Coulter vs. Flextronics. This unanimous verdict was the largest in California in 2003 and remains the largest in Orange County history.
Daniel gives listeners actionable tips on:
[4:15] How marketing has evolved over the years, and the tactics Daniel is still using today
[6:05] How much time to put into traditional vs. online marketing
[13:55] How to approach internet marketing
[20:25] Marketing mistakes made over the years
[22:35] Perfecting your elevator pitch
[26:20] Daniel’s book recommendation
[35:00] One big takeaway from this episode
Dan Callahan's Book
From the publisher:
This seminal book, which has been called “one of the outstanding contributions to psychological thought” by Carl Rogers and “one of the great books of our time” by Harold Kushner, has been translated into more than fifty languages and sold over sixteen million copies. “An enduring work of survival literature,” according to the New York Times, Viktor Frankl’s riveting account of his time in the Nazi concentration camps, and his insightful exploration of the human will to find meaning in spite of the worst adversity, has offered solace and guidance to generations of readers since it was first published in 1946. At the heart of Frankl’s theory of logotherapy (from the Greek word for “meaning”) is a conviction that the primary human drive is not pleasure, as Freud maintained, but rather the discovery and pursuit of what the individual finds meaningful. Today, as new generations face new challenges and an ever more complex and uncertain world, Frankl’s classic work continues to inspire us all to find significance in the very act of living, in spite of all obstacles.